Industry Mini Drive: Doggy Daycare

Apr 20

The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...

Case Study: Practice Putting

Mar 30

2 Ball Pillow Pack – Titleist(r) TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio ...

Case Study: Employee Appreciation Gift

Feb 23

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...

Case Study: Let Them Eat Cake!

Feb 16

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

Industry Mini Dive: National Parks

Feb 9

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

Case Study: Wheelie Important Paperwork

Jan 18

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

Industry Deep Dive: Salons & Spas

Jan 11

Salons and spas are part of a booming industry that continues to grow yearly as the demand for beauty and wellness services is at an all-time high. From haircuts and manicures to massages and facia...

Case Study: Keep it Cooler

Dec 21, 2024

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Case Study: The Big Picture

Dec 14, 2024

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Nov 29, 2024

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

Case Study: A Race to Remember

Nov 14, 2024

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an...

Case Study: Masks and Casks

Oct 17, 2024

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard(tm) Face Masks i...

Case Study: Where Has Your Pen Been?

Jul 15, 2024

Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...

Case Study: Have a Seat

Jun 23, 2024

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...

Case Study: This Promotional Product is in the Bag

May 18, 2024

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

A Lunch That Packs a Punch

May 11, 2024

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Case Study: Pull Up a Chair and Stay Awhile

Apr 19, 2024

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

Case Study: Bear With Us

Feb 28, 2024

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

Case Study: Lunchtime Appreciation

Dec 30, 2023

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

Case Study: You've Got the Power

Nov 23, 2023

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. ...

Case Study: You Can Count on Us

Oct 25, 2023

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...

Case Study: Write to Paradise!

Oct 10, 2023

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

Case Study: Getting Bent out of Shape for More Business

Sep 18, 2023

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Aug 19, 2023

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

Case Study: Shine Bright

Jul 28, 2023

Description: Sunglasses and Sunglass Case Industry: Food & Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward duri...

Case Study: A Wedded Keepsake

Jun 21, 2023

Item: JAFFA(r) Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for...

Case Study: It's Raining Cats and Dogs

Jun 14, 2023

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide ...

Case Study: Keep it Sweet

May 8, 2023

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

Case Study: A Flavorful Promotion

May 1, 2023

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

Case Study: A

Apr 16, 2023

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

Case Study: Zip It Up

Apr 9, 2023

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

Case Study: Time for a Rebrand

Jan 27, 2023

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

Case Study: Staying Safe for Back-to-School

Jan 13, 2023

A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students' parents. Ea...

Case Study: A Comforting Friend

Dec 30, 2022

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

Case Study: It Takes a Village

Dec 22, 2022

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

Case Study: Celebrate Milestones

Dec 8, 2022

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

Case Study: This Event Needs More Cowbell

Nov 30, 2022

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

Case Study: Spec-Tacular Promotions

Sep 24, 2022

Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year's Spring Break in Jamaica for an MTV event t...

Case Study: Welcome New Hires!

Sep 10, 2022

Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill p...

Case Study: Pillow Box

Jul 13, 2022

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

Case Study: Rock out on the Run

Jul 5, 2022

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

May 29, 2022

What do outdoor gear brands like Marmot(r) and Teva(r) have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the m...

Case Study: Life of the Mardi

May 7, 2022

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wan...

Case Study: Make a Spectacle

Apr 29, 2022

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Case Study: It's in the Bag

Mar 1, 2022

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

Case Study: A Spoon-taneous Promotion

Feb 7, 2022

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

Case Study: Custom Caps with a Budget Cap

Jan 1, 2022

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...

Case Study: Fun in the Sun

Nov 25, 2021

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

Case Study: A Cheese-y Promotion

Nov 11, 2021

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

Case Study: I've Got You Covered

Oct 28, 2021

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Case Study: The Write Way

Oct 21, 2021

Item: WideBody(r) Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range o...

Case Study: A Golfer Giveaway

Sep 22, 2021

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

Case Study: Do a Double Take

Sep 8, 2021

Objective: A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product: Double-Sided Portrait F...

Case Study: Paw-se and Appreciate the Little Things

Sep 1, 2021

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

Case Study: A New Way to Do Cross-Promotions

Aug 2, 2021

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Case Study: A Getaway Promotion

Jul 4, 2021

A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to ke...

Case Study: Shop 'til You Drop

Jun 26, 2021

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for...

Case Study: I Was Framed!

Jun 12, 2021

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

Case Study: Adventure Awaits

May 29, 2021

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie(r) Adventure Dry Sack 10L was a natural fit for the outdoor lifesty...

Case Study: Piece of Cake

May 22, 2021

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

Case Study: Work it Out!

May 15, 2021

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...

Case Study: Guess the Flavor Lip Balm

Apr 30, 2021

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

Case Study: Bringing Back the Fanny Pack

Apr 15, 2021

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

Case Study: Improve Sales and Traffic

Apr 1, 2021

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

Case Study: Snap a Pic!

Mar 18, 2021

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

Case Study: Save the Date, Save the Day

Feb 17, 2021

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Case Study: Wave Hello to Promotions

Feb 10, 2021

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

Case Study: Keeping it All Together

Dec 15, 2020

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

Case Study: Real Modern Recognition

Dec 8, 2020

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

Case Study: "Single Use" Pens for COVID-19

Nov 30, 2020

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spre...

Case Study: A StuPENdous Promotion

Oct 10, 2020

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

Case Study: The Weather is Snow Joke

Oct 3, 2020

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. ...

Case Study: Sometimes You Just Need to Vent

Sep 26, 2020

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Case Study: A Not-So-Silly Idea

Sep 19, 2020

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...

Case Study: These Calendars Aren't Week

Aug 21, 2020

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Case Study: Do the Wave

Aug 13, 2020

Market: School Objective: A school's athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The schoo...

Case Study: Success on Campus

Jul 15, 2020

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

Case Study: Look, Ma, No Hands!

Jun 9, 2020

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

Case Study: Inking Impressions

May 5, 2020

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

Case Study: Health & Wellness Spas

Apr 28, 2020

Products Javalina Jewel(r) Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage ...

Case Study: Too Hot to Jot

Apr 6, 2020

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image cons...

Case Study: Sharper Students

Mar 15, 2020

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

Case Study: Calendar Puns are Week

Mar 8, 2020

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with ...

Case Study: Fresh Mesh Promotions

Feb 23, 2020

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare present...

Case Study: College Fair Giveaway

Feb 1, 2020

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

Case Study: A Prom Ticket Keepsake

Jan 3, 2020

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets ...

Case Study: Hay, Where'd You Get That Tote?

Nov 7, 2019

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors...

Case Study: Boosting Trade Show Booth Traffic

Sep 10, 2019

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

Case Study: Charity Fundraiser

Aug 27, 2019

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Aug 19, 2019

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

Case Study: What Does Your Phone Stand For?

Jul 29, 2019

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

Case Study: Stick to the Schedule

May 26, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

Case Study: Safety First

May 4, 2019

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Case Study: Happy to Hang Around

Mar 29, 2019

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

Case Study: Raise Your Glass

Feb 28, 2019

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

Case Study: Lunchtime Loot

Jan 31, 2019

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

Case Study: Plastics Make it Possible

Nov 28, 2018

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...

Case Study: Recycle, Reuse, Read a Book!

Oct 9, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

Appreciation Gift

Oct 2, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

Boost Your Sales

Sep 17, 2018

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

Resort Incentive Yields Oceans of Opportunity

Sep 10, 2018

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

Case Study: Computer Repair At Your Fuzzy Fingertips

Sep 3, 2018

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...

Case Study: Let the Games Begin!

Aug 20, 2018

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...

Case Study: A Hole in One Promotion

Aug 5, 2018

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

Case Study: Raise Your Glass!

Jun 10, 2018

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

Attract New Customers

Apr 21, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

Cheers! Let’s Sell More Beer!

Jun 30, 2019

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

Case Study: Financial Industry

Jun 23, 2019

Products Javalina(r) Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing ...